What’s Our Story?

When we met 20 years ago on a training course, we immediately gravitated to one another and realised we shared a passion for helping people grow. 

Through the personal exploration we were encouraged to do, we began to form a deep friendship as we shared stories and challenges from our own life experiences.

Since then we have supported one another through our career development as leadership coaches and business owners; in becoming working mothers with growing families and responsibilities; and now through our ‘mid-life ’ stage as our children go out into the world independently.

As we have navigated our own life challenges and supported hundreds of clients (and friends) through theirs, we are all too familiar with the common factors that can be missing to create overwhelm or disconnect.

This collaboration comes from our shared passion to help people to step into their inner confidence and potential. We share a vision to help people reconnect with and appreciate the amazing human beings that they truly are - a feeling of ‘coming home to you’. 

We have created WITHIN as a powerful framework to invite you to take the pen back and be the creator of your own life story, not just a participant in someone else's. 

Lucy
Kidd

Co-Founder

I’ve been helping people take charge of their own life story for most of my career, helping them to work out what really matters to them and how to bring more of that into their worlds. 

As the daughter of a very determined woman who experienced major health and financial challenges whilst raising a young family, I became aware at an early age that although you can’t control what comes your way, you can choose how to meet it.  That you can find a glimmer of light on the darkest days if you know where to look. 

Having now coached and developed hundreds of people over the past 20 years, I am in awe of the capacity of human beings to navigate and overcome life’s challenges. From boardrooms to living rooms, in countries around the world, I’ve helped people develop the self belief and capability to create positive change in their lives. 

Whenever I can I include walking outdoors in the way I work with people to invite new perspectives as they move through thoughts and feelings drawing on the natural environment around us.

As a recovering perfectionist I know how it feels to try so hard and worry that it will never be good enough, and I am so grateful that I have learned how to tame that inner critic. It doesn't take away the bad days but it does make it easier to move through towards the good days. 

I can’t wait to share our WITHIN framework to support you in finding your power and strength within to create your next life chapter!

Jane
Baggott

Co-Founder

My entire career has been dedicated to helping leaders and managers in their personal, team and organisational development in building clarity and confidence through training, coaching and team facilitation. I love nothing more than seeing the light bulb moment in people when they gain that key insight to unlock their potential!

As a qualified Coach, NLP Practitioner, and business owner of over 20 years I have helped countless people to unlock their potential, embrace growth and discover ways that they can create lasting change.

On a personal level, I embarked on a personal development growth journey eight years ago when life threw our family a curveball and we had to navigate a serious illness. 

At this time I started to question a lot of things I'd previously seen as important. I remember someone asking me what I wanted next and I couldn’t answer! I knew what mattered to me - my family, helping people develop and grow - BUT I didn’t know what I wanted for me!
I knew something had to change so I dug deep and went on a journey! 

What I’ve learnt;

  • Being a people pleaser had come from a good place to help! But, I felt totally lost as to who I really was, because I focused on everyone else!

  • Being fiercely independent got me places but it was draining and finding the right people to help me was a game changer

  • I am enough, for me and for the world! And I now live my life choices from this space

  • Resilience is possible when I focus on my core purpose and values

  • And dogs are a great addition to any family and a beach walk can blow away any negative thought!

My development journey has led me to be really clear on what I want to achieve in life, how I can live every day true to my values and therefore feel fulfilled and happy! And I’d like everyone to believe in themselves and have an amazing, fulfilled life.

And I truly believe that now is absolutely the right time to share all this learning with you.

Testimonials

  • "Jane's coaching has helped me massively. Helping to highlight my strengths and areas for development. Jane helps you work through things but also provides you with knowledge and psychology behind to help you view things from a different perspective which helps to reframe thinking."

    - Faye, Corporate Relationship Manager

  • "Lucy supported my development from a new member of the regional team into the senior role. She has an amazing skill of bringing out the best within you (whilst casting aside the doubts), and ensuring it is applied strategically into your business life. And forget doing this in a boring office, as Lucy likes to change up the environment with regular beach walking sessions."

    - Regional Vice President

  • "Thank you Jane for a wonderful session, I can't believe I waited so long to book in. Anyone wanting to sort out loads of stuff in your work and create a clear plan - I thoroughly recommend Jane's sessions! We covered so much. I've walked away with a plan for the next 12 months not just for my business, for me too! I can't wait to get started. Jane, as always you helped and guided me so well through the process and I love how we had a good laugh too! Thank you for lunch, it was delicious!"

    - Catherine, Director

  • "The coaching positively impacted me on many professional and personal levels. I can honestly say conquering the fear of the unknown was the most profound impact I experienced in a sense of taking calculated risks. The positive change my team observed is improved communications, transparency and empowerment. The lasting changes created for me are addressing topics early on (developing agility) rather than postponing and communicating with stakeholders with full transparency specifically on difficult and unpleasant topics (navigating confrontation)"

    - Regional Director

  • "If the person I was a year ago could look at who I am today they wouldn't have believed it. Before I started my coaching with Jane I had dreams but I was full of self doubt and imposter syndrome so my dreams sat on the shelf. My coaching has stretched me to places I didn't believe I could go (thank you Jane for believing in me!) now I have secured my dream job, I have structure, I have better relationships and I actually do believe in me! Jane is a warm coach who has held me accountable and helped me get results, we've laughed and cried and she's been wonderful to work with. I thoroughly recommend Jane if you need to build self belief to achieve your dreams"

    - Alison, Global Head of People and Performance

  • "With expert prompting and guidance throughout, I found myself answering many of the issues I was facing professionally – and those that I wasn’t equipped to address, Lucy was able to provide sound advice, stimulation and techniques to help me think my way to different ways of addressing these issues. I couldn’t recommend the coaching walks enough. The feeling of being open and untethered promotes free thought and really does allow your mind to wonder – far from the usual distractions of an office environment"

    - Vice President

  • "I've loved my coaching with Jane. She came highly recommended and I've been delighted with the clarity and structure she has helped me create for my business. I was doing ok, business was good but I was busy doing lots of the wrong things. My coaching has allowed me to get clear on what I really want for the next phase of my business and has helped me create strategies for me and my team. Jane is a fun person to work with. I also needed her strong encouragement to get things moving. Business is now really good and I am less busy. I highly recommend Jane for anyone running their own business and needing to create structure."

    - Susan, Founder and CEO

  • "Lucy has not only supported my growth, but also that of the regional team, with several team development sessions, working on clarity of our roles and contributions, as well as trust and transparency within the team to ensure we work as a finely tuned team to get the results we need"

    - Regional Vice President

  • “I've been working with Jane for the past twelve months and I honestly never thought I would be where I am in my leadership journey today. There's still work to do on my side but Jane has given me a purpose, a vision and the clarity to lead my business and my team in the right direction. I'm looking forward to continuing my coaching with Jane and can't imagine not having her support. As a business owner I found it super helpful to have someone to turn to for advice, discussion and coaching and I've found being accountable to someone gives me a real push in the right direction. I'd 100% recommend working with Jane to help you achieve your personal and business goals.”

    - Natalie, CEO and Founder

  • "The way Lucy works creates a sort of magic that helped us to open up and get inspired allowing us to connect in a way that we hadn’t done before. We were able to share our key challenges to co-create solutions and move forward together without any pressure on expectations."

    - Head of Labour Hiring Strategy and Transformation

  • “Jane has this unique ability to make you feel at ease & guide you in the most sincere & positive way! A wonderful woman, Jane can understand the highs and lows a human faces & she delves deep to make you think about what you can do, what you can achieve & what is truly possible! I have a lot to thank her for personally & if you really want to progress & see the ‘light’ Jane will show you the way sensitively & professionally!”

    - Helen, Skin Ambassador

  • "Lucy’s team coaching helped us in developing growth mindsets, practising constructive feedback and having courageous conversations"

    - Vice President MENA

  • “I recently had the pleasure of receiving coaching from Jane. After a period of great change in my professional life, instability with my health and the challenge of trying to home school a 12 year old with SEN on top of a very demanding career, I was feeling a little fragile. Jane's great skill and support enabled me to work my way through some of the challenges that had been affecting me and I ended our sessions feeling positive and full of vision for the future. I'm lucky enough to know Jane in a personal capacity too (singing in a choir together!) and I can confirm she is great fun to work with and instantly able to build a rapport with people from all walks of life. I would highly recommend Jane's services to anybody.”

    - Emma, Senior Lawyer

  • “Lucy partnered with me over an 18 month journey to develop my new leadership team. She worked with us to build our relationships, develop our vision and values for the company and strengthen our individual and team leadership. Lucy played a crucial role in creating a trusting and supportive environment for the team to evolve and grow together. She encouraged and facilitated honest conversations to help surface the emerging issues that we needed to face into as a new leadership team in a new business environment. I would recommend Lucy as a leadership coach to any new team who want to bond quickly or to existing teams who want to take their performance to the next level."

    - COO